PRODUCT MANAGER · FINTECH

Building better digital products.

I combine customer insight, product strategy, data, and technical thinking to build and improve digital financial products.

Zahra Moradi

Product Discovery

Product Strategy

FinTech Platforms

From research
to product.

My journey in product started with market research and innovation, and evolved through Product Ownership and Product Management.

I have experience across digital financial products, payment platforms, and transaction infrastructure — from understanding customer needs and validating opportunities to defining product strategy, prioritizing solutions, and measuring outcomes.

I am particularly interested in products where technology, business, and customer needs come together.

2026 — Present

ZarPay

Product Manager

2025 — 2026

Tosan Techno

Product / Payment Infrastructure

2023 — 2025

Pasargad Electronic Payment

Product Owner & Product Manager

2021 — 2023

Smailino / Fanap

Innovation & Market Research

01

Product Discovery

Understanding customer problems, market opportunities, and validating assumptions before investing in solutions.

User Research · JTBD · Competitive Analysis · MVP Validation
02

Product Strategy

Translating business goals and customer needs into product direction, priorities, and actionable roadmaps.

Roadmapping · Prioritization · Product Strategy · GTM
03

Product Analytics

Using product metrics and behavioral data to identify opportunities and measure product outcomes.

Funnel Analysis · Experimentation · Activation · Retention
04

Technical Product Thinking

Working with engineering teams and understanding APIs, integrations, data flows, and system dependencies.

API · Integration · SQL · Jira · Confluence
01

Digital POS Onboarding

Improved the digital POS application and onboarding experience by identifying friction points across the application and eKYC journey.

+26% completed request conversion
02

Merchant Engagement

Designed referral and incentive mechanisms to improve merchant engagement and short-term transaction activity.

+18% short-term transactions
03

Payment Infrastructure

Worked across payment infrastructure, monitoring, and cross-functional technical dependencies to improve service reliability.

-19% MTTR

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